Mexico City – July 1, 2016: – AudioVideo BrandBuilder Corporation (AVBB) makes its inaugural participation as such company at the Expo Cine Video and Television show.  AVBB is the official representative of PHABRIX and Cinedeck for the entire American continent. During this trade show, AudioVideo BrandBuilder Corporation introduced the line of measuring and test instruments from PHABRIX – from the Sx portable line, to its modular rasterizers Rx, to the new line of hybrid instruments for measuring 4K, 8K, and IP signals the Qx Series.

Phabrix TAG (600 x 300)Among the Sx Series, there is the SxTAG / TAG-C which is an entry level model for the analysis, monitoring, and generation of NTSC and PAL analog signals as well as SD / HD / 3G SDI. “The SxTAG of PHABRIX is ideal for the Latin American market which is in the process of digital transition,” said Mr. Carlos Noguera, sales manager for Latin America. “In addition, it does not only accept SDI signals, but also fiber optic and HDMI signals via SFP modules. With this varied number of signals that the TAG can process, this tool is the solution that several field and studio engineers need to verify that the signals they receive is adequate to the strict standards of video and audio.”  Another complete line of instruments that can be used by broadcasters in Mexico is the Rx series.  These are modular systems in compact sizes that can be rack-mounted or used on a desk and in addition to the basic functions of a measuring instrument they can measure eye pattern and jitter, as well as analyze and generate Dolby audio signals.

Cinedeck ZX with Optional Touch Screen and External Display
Cinedeck ZX with Optional Touch Screen and External Display

In the area of content playback and recording equipment, AVBB presented the ZX deck from Cinedeck.  This server is a highly intelligent and advanced VTR replacement that allows the user to record or convert content to different formats or CODECs, without a complicated conversion process. In addition, the ZX deck by Cinedeck allows file-based editing in a fast and simple way without having to go through the “rendering” phase and thus saving time and costs.

“Our first participation in this important trade show in Mexico as AVBB has been very productive and with positive results.  We have been able to clearly identify the needs of the Mexican market, and were able to establish contacts with potential distributors that could represent us here in Mexico “-  adds Carlos Noguera.  “We have an ambitious expansion plan for Latin America. AudioVideo BrandBuilder Corporation will be a well-known company in the broadcast market in Latin America allowing us to position the brands we represent – PHABRIX and Cinedeck – as complete measurement and editing tools at a moderate cost, “says Mr. Christian Young, Director of Marketing for AVBB. “Our next participation will be at the SET EXPO trade show in Sao Paulo, Brazil, booth # 165.”





About AudioVideo BrandBuilder Corporation

AudioVideo BrandBuilder Corporation ( is a US-based gateway for manufacturers in the professional video market. The company offers a range of products, customer support and product development services for broadcast, digital film and multimedia professionals. The AVBB team consists of a group of professionals whose experience ranges from the creation of product marketing plans to the development of sales channels and the provision of logistics services at any level an organization may need.